CAGSY Poster

What I wanna do is a simple yet Classy Poster, these are a few poster I picked up from the net, and found it quite interesting and rather providing ideas towards my poster









Reference

http://grandoldmovies.files.wordpress.com/2012/06/lie-poster-1.jpg

http://image.shutterstock.com/display_pic_with_logo/103993/103993,1302132101,2/stock-vector-delicious-frozen-yogurt-or-ice-cream-cup-on-retro-background-74746618.jpg

http://rlv.zcache.com/bright_eye_heart_i_love_frozen_yogurt_posters-r8e32cdec49634a3ba735a10e40c01ac0_w2j_152.jpg




Research

As I mentioned before, yes I wanna do a classic poster, retro-ish since my logo has abit of classic taste with a slight touch of modern. Will upload the sketches as soon as they are signed by my lecturer. 

Goal : A simple poster yet eye catchy which reflects teenagers these days





Concept and Idea

This a the sketches I made, the first picture when I showed my parents, they say it looks like your sketching a murderer, what are you trying to sell, ' An assassin service'? Then, I gave it a 2nd thought, it doesn't show much of elegance and simplicity and took my parents feedback into consideration.

Then, I tried with my 2nd sketching, is showing a design of a girl's silhouette jumping with a yogurt cup on her left hand. The background was suppose to be a sunset and the base on the sketch is green grass. I wanted to add elements into the picture as there are too many white spaces around. In conclusion, this sketch shows a girl jumping in joy with my yogurt under the sunset. I showed my parents and they claim is way better than the first sketch

CRAFTING

Sketch traced back the girl jumping, only this time I chose to give her a short hair and its not so messy. I played around the wrinkle and crystallize tool a lot at her hair, making it look more natural and 'hair-like. To add on, I played around with the 'warp-tool' for the mistake of tracing unprofessionally and repairing it.

The next step I use the shape tool and drew a circle which would be the sun in the design. Also, I drew a rectangle below the silhouette and played around with the wrinkle, crystallize and scallop tool. I added a pale yellow to the sun and green to grass. Moreover, I used the yogurt cup with fruits in my logo and placing it at her left hand which lies in front of the sun I drew which emphasizes that is the product and the joy of her leap.

Drew a huge rectangle cover the entire poster then 'sent it to back'. After that, played with the mesh tool and as you can see the lighter yellow with the orange is closer to the silhouette and the sun. Added an extra color to the sun too with the Mesh tool. Moreover, I added the flare tool to show emphasize towards the cup and it shines upon the girl as she's jumping. Last step in this part, I added the brand name along with the caption below it so people would know what my poster is about.

I found out that my poster was a bit too simple and has white space, so I decided to add some coconut trees to fit the theme of the poster. Here is how I started sketching it with the pen tool, drew some circles and filling it in. (ctrl + c and ctrl + v) for the extra coconuts.

Then, I sketch some rectangle and heavily use the scallop, wrinkle, bloat, warp and crystallize tool until I was satisfied. Took me about 20-30 minutes to kept it looking presentable. Then, I rotate and also reflect, placing it nicely behind the coconut. Lines was also added to the trunk of the tree by the use of pen tool.

Then, the leaves are properly placed. Any leaves that was in front of the coconut were 'sent to back'

Colors were added towards the leaves. I played with the mesh tool for the trunk. And increased the stroke for the coconut tree leaves.

I copied the coconut tree and place the coconut at the same tab as the poster. Decreasing its size then duplicating one more of it. Then, I placed it at the bottom right. I decrease the size at it shows a distance between the silhouette and the trees.

Yet when I thought I was done, I showed my lecturer and he thought the poster was some beach party summer stuff. I showed my senior almost the same response was given and he gave me some advice. I then kept the theme but deleted the silhouette of the girl as it doesn't suite the product im selling. Then, I enlarged the yogurt cup and change the color of the cup, re-positioned everything excluding the sun. Then, I added a phrase at the top right. ' Grab it While its Hot'. Using the 'Culrz MT' font. The size of the word 'Hot' is different than the rest. I then added effects to the CAGSY word on the yogurt cup, outer glow with a high opacity and blur.

Then, I changed the color font for the CAGSY brand name and place it at the bottom right with the tag line. So the contrast stands out, and also most white space was covered. Showed the poster to my senior and he say, the color contrast is good and its way better than the previous poster with the silhouette in it.




FINAL Poster